WePackItAll Welcomes Tim Wright as Vice President of Sales
Experienced industry veteran poised to accelerate success for customers at every stage of growth.
IRWINDALE, Calif. (August 22, 2024) – WePackItAll (‘WPIA’ or ‘the Company’), a leading filling and contract packaging partner for health and wellness brands, announced today the hire of Tim Wright as VP of Sales, effective immediately. Wright joins the organization to lead its sales and business development functions, nurturing existing customer relationships while driving new opportunities with brands, manufacturers, CPG suppliers and retailers.
Wright brings more than fifteen years of experience in accelerating growth for emerging and established beverage brands. Through his experience with notable brands such as Honest Tea, Coca-Cola, ZICO Coconut Water and DON’T QUIT, Wright built expertise in sales, business development, innovation, brand and product development, and marketing. Most recently, he served as president of Arriba Brands, leading sales, business development, commercialization and marketing, and revenue growth.
“After spending the majority of my career working on the brand side, I’m excited for the opportunity to join a supplier like WePackItAll that helps companies leverage filling and co-packaging to drive reputation and revenue opportunities,” said Wright. “The company’s deep expertise in health and wellness, as well as its ability to partner closely with customers on filling a broad range of packaging and product types, creates endless opportunities for its customers to protect their products, stand out on the shelf and online, and enhance the customer experience.”
WPIA, which celebrates its 50th anniversary in 2024, offers expertise in delivering high-quality primary and secondary packaging filling services for tablets, gummies, powders and liquids. With a full range of capabilities in filling stick packs, bottles, pouches and sachets, the WPIA team moves with agility to leverage state-of-the-art technologies to drive lead times of days, not weeks.
“Tim brings a deep understanding of what motivates brand owners to innovate and grow, which aligns perfectly with WPIA’s goal of making filling and co-packaging a competitive advantage for our customers,” said WPIA CEO Duncan Lavery. “His experience working within emerging, breakthrough and established brands will further accelerate our ability to deliver expertise and filling solutions that drive real business growth.”
For more information about WePackItAll, visit wepackitall.com.
About WePackItAll
WePackItAll is a leading provider of custom filling and contract packaging solutions for the health and wellness industry. The Company leverages decades of deep technical expertise, state-of-the-art capabilities and an unrelenting commitment to customer success to deliver holistic solutions that grow brands and businesses. For more information, please visit www.wepackitall.com.
